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Selling price calculator

Find the selling price from cost, kharcha per item and the margin you want, rounded for the counter, and see what a discount does to profit.

Also searched as: rate kaise rakhein · sale price calculator · discount calculator

Full cost per item
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Selling price
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Profit per item
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What does a discount do to my profit?

Profit per item after the discount

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Price from the full cost, not the bill

Add what each item really costs you to bring to the shelf: the supplier's price plus rickshaw or loader charges, the bag, and breakage. Price from that full cost, or your profit leaks away item by item.

Margin is profit as a share of the selling price; markup is what you add on top of cost. A 20% margin on Rs 250 cost is Rs 312.50, but a 20% markup is Rs 300.

Discounts cost more than they look

A 10% discount on a 20% margin cuts your profit in half, so you need to sell twice as many to stay level. Give a discount only when it moves old stock or brings a customer back.

Common questions

How do I set a selling price from cost?

Add every cost of bringing the item to the shelf (supplier price, transport, bag, breakage) and divide by (1 − margin). A Rs 250 full cost at a 20% margin is Rs 312.50; round up to Rs 315.

Is 20% markup the same as 20% margin?

No. 20% markup on Rs 250 gives Rs 300, which is only a 16.7% margin. Decide which one you mean before setting prices.

How much does a 10% discount cut my profit?

On a 20% margin, a 10% discount cuts profit per item by about half, so you must sell nearly twice as many to earn the same.

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